Sony Computer Entertainment CEO Jack Tretton recently spoke to Fox News about how Sony is preparing for the launch of the Playstation 4 on November 15 (in the US – November 29 in Europe and elsewhere).
Demand for the console has been unprecedented with Amazon and many other retailers selling out of their pre-order allocations a long time ago. That said, Tretton has said that they are purposely holding some inventory back, so you still might be able to walk in and pick one up on launch day.
We want to make sure that consumers have an opportunity to buy one on November 15th, and through the holidays, so we’re holding back some inventory… The production yield has been phenomenal, so this will be, by a magnitude, of a lot, the biggest launch we’ve ever had.
There also doesn’t seem to be any worries in terms of yields (a problem that the Xbox One has long been rumored to be facing), with Tretton describing yield rates as “phenomenal”.
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