Besides the next Halo game announced at E3 (otherwise known as Halo 5), Microsoft might have something else Halo-related in the works, and it might have something to do with Halo 2. Halo 2Ã¢â‚¬â„¢s 2004 launch was preceded by an alternate reality game (ARG) known as I Love Bees. A series of puzzles, audio logs, and other clues came together as a viral marketing campaign to promote Halo 2. It was one of the first major ARGs used for a video game promotion and paved the way for future campaigns.
A little over a week ago, MicrosoftÃ¢â‚¬â„¢s Major Nelson tweeted the following:
I am fascinated by Bees. Their organization, resourcefulness, adaptability, navigation skills & contribution to nature is captivating
— Larry Hryb (@majornelson) January 10, 2014
Quinn DelHoyo, who works for 343 Industries, replied to the tweet with his own thoughts on bees. A fan asked if the bee conversation had something to do with I Love Bees, and what followed were joking tweets from Graeme Boyd (MicrosoftÃ¢â‚¬â„¢s social marketing manage, who would be in charge of such a viral campaign) and Major Nelson, which further suggested something was up.
It feels like a bit too much to be a coincidence. Add in the fact that this year marks the 10th anniversary of Halo 2Ã¢â‚¬â„¢s release, and we could be looking at early hints of a Halo 2 Anniversary Edition. On the other hand, Microsoft could be launching a new ARG to promote the next Halo game. Whatever the case may be, it canÃ¢â‚¬â„¢t just be a harmless conversation about bees, can it?