Sales of the PS4 could be 50% greater than sales of the Xbox One. This is according to Strategy Analytics (SA), a market intelligence firm that commissioned a survey on the matter and is now selling an accompanying report – “Games Consoles: Purchase Intention Index Q2 2013″.
According to SA’s survey, which was carried out last month and included 2,062 participants from the United States and 4,118 from Europe, 14.2% of consumers are very or somewhat likely to buy a PS4 within the next twelve months compared to 9.5% who will buy an Xbox One (hence the “50% greater” claim).
In a press release advertising the results (and the $499 report) Strategy Analytics said:
Our survey suggests that consumers believe the PS4 will win the early phase of the next generation console war. Sony’s performance at E3 was widely accepted as superior to Microsoft’s, and the survey evidence suggests this has already fed through to the wider consumer market.
Survey’s like this are honestly a dime (or in this case $5,988 a dozen) and it should be absolutely clear that the battle for next-generation console supremacy is far from over, in fact it hasn’t even started. Neither console has a specific release date and both are obviously going to sell out at launch. What happens from there is up to each of Microsoft and Sony and the games they have lined up for their respective consoles. GamesCon (a highly regarded games trade fair held each year in Cologne, Germany) should also be interesting. SA note this themselves too, saying:
There are still likely to be a few twists and turns before market launch. Microsoft has already demonstrated a willingness to listen to consumer concerns and it will now need to leverage the retention power of Xbox Live and invest in exclusive games if Xbox One is going to recover from its poor showing at E3.
We’ll keep you updated (along with everyone else), but the good news (at least as a PS4 cheats-focused website) is that the Playstation 4 is not being out-shone by the Xbox One.